Tuesday, February 2, 2010

iPad Unveiled: An Interesting but Pointless App Displayer


These days, we can all name at least one thing that has failed to live up to its hype. In no particular order: over-commercialized holidays (will Hallmark never let up?), Avatar minus the visuals (disgruntled cultural critics unite!), Obama’s presidency (apparently, secretly right-leaning leftists have officially taken over the approval rating polls). Oh and how could I forget the billboard-hogging McRib sandwich – I mean, is anyone else wondering how you can make a comeback if you never really came to begin with?

News pulses and online trends are unanimous though: Apple is finally slated to be the underdog in THE techie tourney of the year: die-hard Steve Jobs worshippers vs. the rest of us in a chokehold deathmatch for the title: the 2010 (Un)Justified Hype Championship. I guess it’s not so much a title as it is a kind of geeky bragging right (move over Tina Fey) and maybe a cover story in Wired magazine. Geek or not, no one can deny the way Jobs has had the general public eating out of the palm of his hand since the advent of the iPod and its ubiquitous high-contrast black and white ads of dancing audiophiles. And I have to admit, it was a teensy bit inspiring to watch the still-enthusiastic iCEO (his moniker, not mine) present his shiny oblong brainchild to the masses: a moment of elation for sure. But I still think it's a bit of a false alarm: in other words, we can all put our heads back down and continue texting on our iPhones now.

Seriously, at the end of the day, when the blinding white lights turn off at the Apple store and Shaq stops being a good sport about the “finally an ipod that can fit in his hand” jokes, is there a real justification out there for this toy? In order to keep the price “reasonable” (still an elastic word given the current state of the economy), the iPad can’t 1) take pictures and can’t 2) run Flash. I mean, wow. For a 10-inch LCD screen , that’s 2 for 2 folks.

Still, I really can’t talk too much smack about a brand whose products underwent the most famous makeover in techie history (Skittle colored iMacs anyone?). And given its lucrative success immediately following the late 90s, you can hardly throw iPad updates into the Who Cares Hindenburg (props to the LNWJF writers for that one). I mean, Jennifer Aniston probably wouldn’t agree with this (according to Vogue), but I think the rumors flying around for this thing almost rivaled the Brangelina fiasco. Yep, it was right up there along with the Haiti earthquake and Susan Boyle's album release date.

Ahh well, what are you gonna do? If technological advances are really just a mad scramble towards obsoleteness, then all this iBashing is really just killing time until the iPad nano comes out anyway.

2 comments:

Anonymous said...

I truly believe that we have reached the point where technology has become one with our society, and I am fairly certain that we have passed the point of no return in our relationship with technology.


I don't mean this in a bad way, of course! Societal concerns aside... I just hope that as technology further advances, the possibility of uploading our brains onto a digital medium becomes a true reality. It's a fantasy that I daydream about every once in a while.


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